CRM in Dubai and the UAE, built on WhatsApp
XMA Boost is a CRM in Dubai and the UAE for teams that sell on WhatsApp. Every chat, customer and deal sits in one place. Follow-ups send themselves, and we set it up with you. Your team runs it. From $99 a month.
The AI agent on Growth and Pro can answer first, including when your team is offline.
One inbox, one pipeline and follow-ups that send themselves. A CRM for UAE teams that sell on chat.
From $99 a month. Unlimited users on every plan.

Running on XMA Boost
All your chats and customers in one place.
What is a CRM, in plain words?
A CRM is one place that remembers every customer. It keeps each contact, each chat, each deal and each next step. A CRM system in Dubai gives your team the whole story in one place.
If your customers write to you on WhatsApp, your CRM should work there too. With XMA Boost, every chat is saved against the customer, so their history stays attached.
Does the CRM work with WhatsApp?
Yes. XMA Boost is built on WhatsApp. Your team shares one WhatsApp number in one inbox, and every chat is saved against the customer. You can send approved messages, run follow-ups, and on Growth and Pro let the AI agent answer first.
Instagram, Facebook and email land in the same shared inbox. Nobody switches apps. For the technical side, read about the WhatsApp Business API and our WhatsApp feature.
Everything you need to sell.
One account. No more switching apps.
- Sara Al Mansouri2mHi, I saw your post. Is this still available in the larger size?WhatsApp
- Noor Aziz14mSent you a DM about the offer2Instagram
- Omar Haddad40mDo you deliver to Abu Dhabi?Facebook
- Layla Rahman1hRe: quote for the October orderEmail
- Yousef Karim3hStarted a chat on your websiteWeb chat
Inbox. All your chats in one place.
See Inbox- InboxAll your chats in one place.
- WhatsAppYour number, your whole team.
- PipelinesEvery deal, one board.
- AutomationsFollow-ups that send themselves.
- CalendarsBookings and reminders.
- Forms and funnelsCapture leads anywhere.
- EmailCampaigns and one-to-one.
- ReportingKnow what's working.
- Mobile appYour business in your pocket.
- AI agentReplies day and night.
Each feature links to its own page: pipelines, automations, calendars and the mobile app.
Works with the tools you already use.
Connect your chats, calendars, store and accounting app to XMA Boost.
See all integrations- Messenger
- Gmail
- Google Calendar
- Google Meet
- Zoom
- Calendly
- Stripe
- PayPal
- Shopify
- WooCommerce
- QuickBooks
- Xero
- TikTok Lead Ads
- Google Ads
Build a follow-up once. It runs every time.
Pick a trigger, add the steps, switch it on.
- TriggerNew lead
- SendWelcome message
- WaitWait 15 min
- IfNo reply? Send email
- TeamAlert the team
We can build these for you with done-for-you set-up.
See automationsMade for how you sell.
Real estate teams get one board for every enquiry: real estate CRM. Showrooms book test drives: CRM for car dealers. Clinics and salons cut no-shows: CRM for clinics. Shops follow up after the first order: CRM for online stores. Restaurants and service businesses are on all use cases.
Do I need a CRM for a small business?
Yes, if leads come in on WhatsApp and more than one person answers them. A CRM keeps every chat and next step in one place that the whole team can see.
You do not need a big team or a long project. Starter is made for a small team, and every plan comes with set-up help.
Seen in real use
Short, anonymous case studies from UAE businesses on XMA Boost. No brand names.
Every Facebook lead now reaches the pipeline.
A Dubai property agent had leads sitting unseen between the ad and the deal. Every lead Meta counted in that period had a matching deal.
Read the caseWhatsApp after the first order.
A Dubai oud brand now messages buyers on WhatsApp after their first order.
Read the case
Past project. Client name and figures held back. Not a promise.
Your business in your pocket.
Reply, assign and move deals from your phone. iPhone and Android.
Your team can answer from the mobile app.
What are slow replies costing you?
Four numbers. One minute. Your own estimate.
How much does a CRM cost in the UAE?
Starter is $99 a month, Growth is $149 and Pro is $299. Every plan has unlimited users and $25 of WhatsApp credit to start. One-time setup is $300 Starter, $500 Growth, $900 Pro. Prices are in USD and exclude VAT.
- Starter$99/ month Unlimited users Every channel in one inbox 1 pipeline and booking links Basic automations
- GrowthMost popular$149/ month Unlimited users AI agent answers every lead Up to 5 pipelines and the full follow-up set Reviews and reporting
- Pro$299/ month Unlimited users Replies within 1 hour, urgent issues 24/7 Dedicated account manager Custom workflows, advanced AI and API
Unlimited users and $25 of WhatsApp credit to start on every plan. One-time setup from $300.
Prices in USD. Prices exclude VAT.
Built on trust.
You own your data
Your contacts, chats and deals are yours. We never sell them.
Export any time
Ask and we send your data as files within 2 business days.
Roles and two-step login
Each person has their own login and you choose what they see.
7-day refund, live in 24 hours
Cancel within 7 days of your first payment and we refund everything you paid, including the setup fee. Your account is live in 24 hours, in writing.
How does set-up work?
You pay for your plan, then book an onboarding call. We get your account ready with you, and your team starts using it. See how set-up works.
Who sets up the CRM, and who runs it?
If you are comparing CRM companies in Dubai, ask who sets it up and who runs it. With XMA Boost, we build the CRM and set it up with you. Your team answers the chats, moves the deals and owns the data. You can export it any time.
If you want us to build the follow-ups for you, done-for-you set-up is quoted on a call. If you also need ads that fill the pipeline, XMA Media, part of the same company, makes them.
Questions
All questionsA CRM that puts your chats, customers, pipeline and follow-ups in one place. It is built on WhatsApp for businesses in Dubai and the UAE.
Yes. Your team shares one WhatsApp number in one inbox. Every chat is saved against the customer. Instagram, Facebook and email arrive in the same place. On Growth and Pro, the AI agent can answer first.
XMA Boost starts from $99 a month, plus a one-time setup fee from $300. Every plan has unlimited users and $25 of WhatsApp credit to start. Prices are in USD and exclude VAT.
If leads come in on WhatsApp and more than one person answers them, yes. It stops lost leads and forgotten follow-ups. Starter is made for a small team.
Yes. After you pay, you book an onboarding call and we get your account ready with you. Done-for-you set-up of follow-ups is quoted on a call.
The AI agent is on Growth and Pro. It answers from your own material and hands anything tricky to a person. You approve its wording before it goes live.
Monthly plans can be cancelled any time. Yearly plans are paid up front and are non-refundable. Your data is yours, and you can export it any time.
Run your sales from one place.
From $99 a month. Set up in one onboarding call.









